Market penetration is a measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.
Definition of Penetration
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Market penetration - Wikipedia
Audience share A radio or TV station's share is the percent of time people in that market spend with that station - it is not a percentage of people. See also market share and share.
Statistics and Studies from more than 22, Sources.
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Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service.
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