Marketing budget for price penetration strategy

Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service.

How Much Should You Budget For Marketing In ?

The aim of market penetration is to effectively use your product, enter the market as quick as possible and seize a large market share. Furthermore, market penetration is frequently used a measure to determine, whether your product or a service is capable of capturing a fixed percentage of the market.

Penetration pricing explained with examples and case study

Once a firm has established its pricing objectives and analyzed the factors that affect how it should price a product, the company must determine the pricing strategy or strategies that will help it achieve those objectives.

6 Different Pricing Strategies: Which Is Right for Your Business?

Penetration pricing strategy is generally used by late comers in the market.

Pricing Strategies

And in a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. After all, the reasoning goes, why spend money on a product that might be awful?

Discount penetration pricing is a strategy designed to keep prices low to shut out potential competition.